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Toys R Us is Back and has Launched a Website Powered by Target


USA – When Toys R Us went into bankruptcy in 2017 no one expected them to quickly turn things around and start offering sales again but its happened.

When guests want the latest and greatest toys, they know Target is the place to go. For well over a year, we’ve been ramping up our toy assortment (check out 10,000 new and exclusive items!) all while building out our digital capabilities and fulfillment services. So as Toys“R”Us planned the relaunch of their shopping experience, they enlisted our help.

Check out a few ways we’ll use our platform to bring Toys“R”Us shoppers fun and easy experiences:

See it? Love it? We’ll help you buy it.

ToysRUs.com relaunched today with videos and articles on the latest toy trends and brands. It has in-depth product reviews, hot toy lists to help shoppers pick out the perfect toys and gifts for kids of all ages. Ready to buy something? The site will automatically link you to the same product page on Target.com to make the purchase.

Try it at the store, then place your order with us.

This fall, Toys“R”Us will open experiential retail stores in Houston, Texas, and Paramus, New Jersey—specially designed to help families make memories as they discover the hottest new toys in person. See something you’d like to buy that isn’t available onsite? A sales associate will help you complete a sales transaction, and Target.com will fulfill the order.

Enjoy all the perks of shopping Target

Best of all, these new Toys“R”Us experiences come with all the great Target.com benefits. Score big savings with our Target Circle loyalty program, and get 5% off every purchase with a Target RedCard. Get orders quickly with our same-day pick-up and delivery options, like free two-day shipping, same-day curbside or store order pickup, or same-day delivery with Shipt. (Seriously—an online order can be ready for pickup or delivery to most U.S. households in as soon as one hour!) And if you change your mind on any item, we offer easy in-store returns all year long.

It all adds up to some next-level playtime goals! Head on over to ToysRUs.com to see what’s new.

Can’t get enough toys? Check out Bullseye’s Top Toys of the season, and see what else is at play in our aisles.