Home News Toys R Us Rebrands and becomes Geoffrey’s Toy Box

Toys R Us Rebrands and becomes Geoffrey’s Toy Box


CIRCLEVILLE – According to a new press release sent out yesterday Toys R US and all of its subsidiary companies are being acquired by Geoffrey LLC.

According to the release “Geoffrey, LLC, as reorganized, will control a portfolio of intellectual property that includes trademarks, e-commerce assets and data associated with the Toys “R” Us and Babies “R” Us businesses in the United States and all over the world, including a portfolio of over 20 well-known toy and baby brands such as Imaginarium, Koala Baby, Fastlane and Journey Girls. The reorganized company will own rights to the Toys “R” Us and Babies “R” Us brands in all markets globally, with the exception of Canada.”

A photo has appeared from at the Dallas Toy Preview, on Geoffrey’s back it says “Back From Vacation.”

According to the fall toy review Geoffrey’s Toy box will be the “Wholesale toy distributor and intellectual property company whose focus is on popular play patterns across trusted brands that kids and parents love.” https://ftp18.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=196837