US – Prices will increase across all of the Dollar stores in the US rolling out the first quarter of the 2022 season.
“For 35 years, Dollar Tree has managed through inflationary periods to maintain the everything-for-one-dollar philosophy that distinguished Dollar Tree and made it one of the most successful retail concepts for three decades. However, as detailed in its September announcement, the Company believes this is the appropriate time to shift away from the constraints of the $1.00 price point in order to continue offering extreme value to customers. This decision is permanent and is not a reaction to short-term or transitory market conditions,” said the company.
The 1.25 price point will apply to a majority of Dollar Tree’s assortment of items. The company says that the new price point will, “enhance the Company’s ability to materially expand its offerings, introduce new products and sizes, and provide families with more of their daily essentials. Additionally, this new pricing strategy enables the Company to reintroduce many customer favorites and key traffic-driving products that were previously discontinued due to the constraints of the $1.00 price point.”
“Lifting the one-dollar constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” Witynski added. “Guided by Dollar Tree’s same founding principles, we will be relentless in our commitment to offer our customers the best value possible.”
The company said that you should expect to see the change in prices in the first quarter of 2022 to all stores.