Home News Wendy’s Walks Back “Dynamic Pricing” Idea After National Attention

Wendy’s Walks Back “Dynamic Pricing” Idea After National Attention


Wendy’s says it has no plans to raise prices on its menu during peak demand the company said on Wednesday days after CEO Tanner said the Burger chain would start testing “Dynamic Pricing.”

The new way to purchase lunch at Wendays will be a lot like Uber where the price will fluctuate during peak busy times during the day, according to the New York Post. Now after social media backlash, Wendys clarifies their statements.

“Earlier this month we issued our fourth quarter and full year 2023 earnings results and included an update on investments we are making in our digital business. One initiative is digital menuboards, which are being added to U.S. Company-operated restaurants. We said these menuboards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants. We have no plans to do that and would not raise prices when our customers are visiting us most. Any features we may test in the future would be designed to benefit our customers and restaurant crew members. Digital menuboards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day. Wendy’s has always been about providing high-quality food at a great value, and customers can continue to expect that from our brand.”

Senator Elizabeth Warren said in a post on X, “(Wendy’s plan) means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging plain and simple, and American families have had enough.”

Some on Sciotopost went on to make memes and jokes about the proposal.

“This seems like the worst idea you could possibly have.”

“Instead of raising prices during peak times, how about lowering prices during off-peak times? Now that would really be a great idea. CAN YOU HEAR ME McDonalds? 😂

“Wow. Times is hard enough for a lot of people anyways. Theyre just shooting themselves in the foot on that one. Stupid idea!”

Tony Farris

Here, let me fix that headline…

“Wendy’s announces “We don’t want your business” pricing.”