MINNEAPOLIS — Target has launched a massive, nationwide voluntary recall of its popular store-brand “Up & Up” baby wipes following federal testing that uncovered dangerous, potentially life-threatening bacterial contamination.
According to an official safety alert published by the U.S. Food and Drug Administration (FDA), product samples tested positive for Burkholderia cepacia complex and Burkholderia gladioli. The retail giant initiated the recall after receiving numerous customer complaints regarding product discoloration and adverse health symptoms.
Severe Health Risks to Infants and Newborns
Health officials warn that exposure to these specific strains of bacteria can cause severe, opportunistic infections. Because baby wipes are primarily used on newborns, infants, and toddlers with immature immune systems, this demographic faces the highest risk.
While healthy adults might only develop localized skin infections if the product touches minor cuts or scrapes, the risk is drastically higher for vulnerable individuals. In infants and immunocompromised people, the bacteria can easily transition into the bloodstream, potentially triggering life-threatening complications such as sepsis or pneumonia.
Affected Products and UPC Codes
The recall impacts both Fragrance-Free and Fresh Cucumber Scented varieties manufactured by supplier Sapro Temizlik Urunleri. The wipes were sold individually, in multi-packs, and in large bulk boxes at Target stores nationwide and online at Target.com.
1. Up & Up Fragrance Free Baby Wipes
Manufactured between November 7, 2025, and May 5, 2026. Expiration dates range from May 10, 2028, to November 5, 2028.
- 20-Count Pouch: UPC 085239265956
- 72-Count Pouch: UPC 085239265949
- 216-Count Bundle (3-pack): UPC 085239265963
- 800-Count Box (8-pack): UPC 085239266137
- 1200-Count Box (12-pack): UPC 085239266090
2. Up & Up Fresh Cucumber Scented Baby Wipes
Manufactured between December 29, 2025, and December 30, 2025. Expiration dates range from June 29, 2028, to June 30, 2028.
- 72-Count Pouch: UPC 085239265970
- 216-Count Bundle (3-pack): UPC 085239265994
- 800-Count Box (8-pack): UPC 085239265987
Customer Complaints and Adverse Events
Target and the manufacturer have already received multiple adverse event reports from consumers. In addition to noticing unnatural discoloration of the wipes, users have reported symptoms including severe skin irritation, eye irritation, and infections potentially linked to the product.
An internal investigation into the supply chain and manufacturing process remains actively underway.
What Consumers Should Do
Parents and caregivers are urged to immediately stop using the recalled wipes. Affected packages should be returned to any local Target store location, where customer service will issue a full refund.
For questions, medical concerns, or more details regarding the recall, consumers can contact Target Guest Relations directly at 1-800-440-0680, available daily from 7:00 a.m. to 10:00 p.m. Central Time.
