US – Arby’s is crossing the line with a sandwich they say is so hot they give you a milkshake to cool you off.
Now available nationwide, the Diablo Dare sandwich is the latest limited-time sandwich on the Arby’s menu
“provides the ultimate spicy experience for those who dare,” the Diablo Dare is made with 13-hour smoked brisket or crispy chicken and served on a toasted red chipotle bun. The sandwich gets its heat thanks to its ghost pepper jack cheese, fiery hot seasoning, fire-roasted jalapeños, and Diablo bbq sauce, with Arby’s saying that “Habanero, Ghost Pepper, Jalapeno, and Chipotle Peppers will be sure to leave your mouth on fire with every bite.” The spicy layers are so hot, that Arby’s has opted to serve the Diablo Dare with a free vanilla “extingui-shake” “to cool your mouth down between bites,” said Arbys.
“WeDiablo Dare you to try this new sandwich,” Patrick Schwing, Chief Marketing Officer of Arby’s,” said in a press release. “This is not a sandwich for the faint of heart. Everyone in QSR says they have a spicy option, but our research tells us that consumers are disappointed by fast-food claims of spicy. We took that as a challenge by making sure all different types of spicy -the hot, the numbing, and the lingering are combined to make the Diablo Dare a true test of how much heat you can handle. Arby’s is setting a new standard of spice -when we say it, we mean it.”
Beginning Monday through February 6, Arby’s is selling what it deems the “spiciest sandwich on the market,” called the new Diablo Dare. It costs $5.99 and also includes a 12-ounce vanilla milkshake for free.