Many restraunts are touting plant-based “Impossible Burgers” in a showcase to vegans and vegetarians. However, Georgia-based Arbys has decided to do the opposite and showcase a meat-based carrot dubbed the “Marrot”, and is considering launching the attention-getting protein in its 3,000+ locations.
Crafted by Arbys Executive Chef Neville Craw and Sous-Chef Thomas Kippelen, the Marrot has over 30 grams of protein and 70% the daily recommended amount of Vitamin A.
Jim Taylor, Arby’s Chief Marking Officer is doubling down on the meat-based vegetable idea, stating to Inspire Stories “Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”
What goes into the Marrot? According to Neville, it involves cutting a whole turkey breast into the shape of a carrot, sous vide the meat for nearly an hour, then adding a brulee with maple syrup powder. After rolling it in the maple marinade, the meat carrot is then roasted for an hour before a fresh sprig of parsley is added – the only that may resemble a vegetable.
So far, reaction to the item from Vegans has been recieved with disdain and downvotes on the flagship YouTube video from Arbys. No word on a street date for the Marrot has been given by Arbys.