COLUMBUS, Ohio — Ohio’s tourism industry has hit historic heights, welcoming nearly 245 million visits last year and fueling a massive $58 billion economic surge across the state.
State leaders, including Governor Mike DeWine, Lt. Governor Jim Tressel, and Ohio Department of Development Director Lydia Mihalik, gathered in Columbus today to announce the landmark figures and unveil a major new marketing partnership aimed at converting business travelers into long-term tourists.
A Massive Economic Engine
The latest state data from 2025 highlights tourism’s vital role in supporting local communities, showing consistent, upward growth in overnight travel, visitor spending, and employment since 2021. Today, Ohio’s tourism sector officially supports more than 447,000 jobs.
“Ohio’s greatest strength has always been its people and its communities,” Governor DeWine said. “Every Ohio community has something unique to offer, and tourism gives us the opportunity to showcase those experiences to visitors from across the country and around the world.”
Director Mihalik emphasized that the benefits of a robust tourism economy stretch far beyond simple weekend getaways.
“Tourism creates jobs, supports local businesses, generates tax revenue, and strengthens communities—that’s economic development!” Mihalik said. “Every visit gives someone the opportunity to experience Ohio firsthand, and that first impression can lead to future investment, new business opportunities, or even a decision to make Ohio home.”
New Partnership Targets Business Travelers
To capitalize on this momentum, TourismOhio has launched a major destination marketing initiative at the Greater Columbus Convention Center—one of the state’s busiest hubs for out-of-state visitors.
State officials joined Columbus Mayor Andrew Ginther and local tourism authorities today to officially unveil the long-term collaboration, which is slated to run through March 31, 2031.
Key Elements of the Partnership:
- The “Heart of It All” Ballroom: The convention center’s signature, high-traffic ballroom has officially been renamed the Heart of It All Ballroom.
- Immersive Marketing: The facility will feature extensive regional wallscapes and digital displays designed to capture the attention of millions of annual convention-goers.
- Extended Stays: The campaign’s primary goal is to encourage business travelers and convention attendees to extend their trips, explore nearby Ohio towns, and plan future family vacations in the state.
“When visitors fall in love with an Ohio downtown, state park, restaurant, or attraction, they’re more likely to return and encourage others to visit,” said State Tourism Director Sarah Wickham.
Lt. Governor Tressel echoed that pride in the Buckeye State’s growing appeal. “No matter what kind of experience you’re looking for, you’ll find it in Ohio and leave with a better understanding of why we’re proud to call the Buckeye State home,” he said.
