MINNEAPOLIS, Minn. — This Halloween season, General Mills is bringing its iconic Monsters Cereal lineup to life in a brand-new way through a whimsical collaboration with The Jim Henson Company, which is celebrating its 70th anniversary this year.
Beloved characters Count Chocula, Boo Berry, and Franken Berry have been transformed into fuzzy, puppet-inspired versions created by Jim Henson’s legendary Creature Shop. The collaboration marks the first time the Monsters have stepped beyond the cereal box and into puppet form.
As part of the celebration, General Mills is releasing a limited-edition “fuzzy” Franken Berry cereal box, designed with a soft-touch texture to mimic the look and feel of the puppet characters. The collector’s box will be available exclusively on Walmart.com beginning Tuesday, October 7, for $7.70.
“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “Fans love the Monsters and anticipate their return every year. Partnering with The Jim Henson Company was the perfect way to deliver something surprising and delightful.”
Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company, added: “Our team at Jim Henson’s Creature Shop loved bringing these beloved Monsters to life as puppets for the first time ever. This fun, irreverent take will make Halloween especially memorable for fans of both Monsters Cereals and The Jim Henson Company.”
In addition to the fuzzy Franken Berry box, all Monsters Cereals will feature bold new packaging this fall with puppet-inspired designs. Fans can also explore behind-the-scenes details on each box, merchandise on shop.Henson.com, and social media videos showcasing the Monsters in full puppet form.
First introduced in 1971, Monsters Cereals have become a seasonal staple, blending spooky nostalgia with playful marketing. The puppet reimagining signals a bold new chapter for the brand, merging the Monsters’ Halloween tradition with the artistry of Jim Henson’s world-famous puppetry.
