The global online gambling market, which was valued at $57 billion in 2021, is expected to be worth $153 billion by 2030. Most, if not all, of this current and projected growth, can be attributed to how online casinos have embraced technological advancements. Several years ago, the advent of mobile gaming brought to life top casino platforms like Betway casino Zambia that give you access to your favorite games and sports across any device. The casino industry has been keen on maintaining the momentum produced by mobile gaming by adopting even more trends over the years. Let’s take a closer look at some of the top tech trends driving this thriving industry.
Virtual reality gaming still has a long way to go – VR headsets can still be a tad unaffordable to many players – but the technology has significantly impacted online casinos. Aspects of VR are used to make gaming experiences more immersive and “realistic” by re-creating physical casino conditions in your home. A good example is the live dealer games that have taken the online gambling world by storm. In live dealer casinos, players get to interact with actual dealers and players through video streaming, chat features, VR, and more. It combines random number generation and virtual technology to predict betting outcomes in games like basketball, tennis, and soccer.
Artificial Intelligence (AI)
Developers are using AI technology to make the online gambling experience more intuitive and engaging. AI allows non-player characters and computer systems to learn from player behavior, adapt, make decisions, and respond accordingly. Consequently, online casino games have become less predictable and more realistic. It is almost like you are playing against an actual person. Online casinos also use AI technology to study player behavior and customize your gaming experience to your preferences. Through this, AI can also detect and flag unusual activity, improving gamer safety.
Online casinos are quickly accepting blockchain technology in the form of cryptocurrency as a viable payment method. Industry experts agree that the anonymity and safety of these transactions have made them very popular with online gamblers, increasing the number of people visiting online casino sites. Of course, it helps that cryptocurrency transactions are also very fast.
Arguably one of the most crucial technological advancements in recent years, big data technology has already revolutionized online gambling. It allows providers to collect large amounts of data, analyze it, and make relevant conclusions. Online casinos use big data to study user behavior and customize the gambling experience to their preferences, thus improving player-platform relationships. Even better, they use game activity data to determine popular and unpopular games to optimize their offerings.
Cybersecurity is one of the most prominent challenges online casinos have to deal with. Hackers are keen on exploiting any weaknesses in the relatively new online gambling industry to mine personal and financial data. To protect their users, online casino providers have had to implement stronger cybersecurity measures. Betway, for example, uses impenetrable digital encryption technology to protect user data. The result is that more gamblers feel safe enough to join online casinos.
Technology has been and remains a key driving factor in the online gambling industry. In addition to casino services moving from brick-and-mortar establishments to online and mobile platforms, casino games are becoming increasingly personalized, intuitive, and immersive. Developers are also hard at work to make casino transactions faster and safer. In fact, industry experts agree that the role of technology in the online gambling industry is only set to grow.