IRVINE, Calif. (May 30, 2024) – Taco Bell and Cheez-It have teamed up to introduce a groundbreaking culinary collaboration: The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada. These innovative creations promise to delight fans with their larger-than-life cheezy flavors and are set to revolutionize the fast-food industry.
In a move that celebrates National Bike Month, Taco Bell and Cheez-It have unveiled these mouthwatering offerings, featuring the classic Cheez-It cracker in a larger-than-ever size – 16 times bigger, to be exact, boasting a perfect 1:1 crunch-to-cheez ratio. These exclusive menu items are now available to Taco Bell Rewards Members in the Taco Bell app, starting May 30, ahead of their nationwide release on June 6.
The collaboration between Taco Bell and Cheez-It dates back to 2022 when they tested the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada at a single Taco Bell location in Irvine, CA. The overwhelming success of this trial prompted the decision to expand the offerings nationwide, marking a milestone in culinary innovation.
“The Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada represent the culmination of our shared commitment to pushing the boundaries of flavor and texture,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “This partnership is not just about bringing two iconic brands together; it’s about redefining the fast-food experience and delivering unparalleled cheesy goodness to our fans.”
The Big Cheez-It Crunchwrap Supreme ($5.49**) features seasoned beef, warm nacho cheese sauce, crisp lettuce, cool reduced-fat sour cream, and diced tomatoes, all wrapped inside a tortilla containing a colossal Cheez-It cracker.
Meanwhile, the Big Cheez-It Tostada ($3.99**) offers a supersized Cheez-It cracker topped with Taco Bell’s seasoned beef, diced tomatoes, crisp lettuce, shredded cheese, and cool reduced-fat sour cream.
For those craving a full meal experience, Taco Bell presents the Big Cheez-It Box ($8.99**), which includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, regular-sized Nacho Fries with Nacho Cheese Sauce, and a medium fountain drink.
“This collaboration epitomizes the spirit of innovation and fun that both Taco Bell and Cheez-It stand for,” said Jessica Waller, General Manager, Away From Home, Kellanova. “By combining our shared passion for cheesy flavor and excitement, we’re offering fans an unforgettable culinary experience that’s truly ‘Want it. Need It. Cheez-It.'”
The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada are available exclusively to Taco Bell Rewards Members in the Taco Bell app from May 30 through June 5, and nationwide for all on June 6 for a limited time.
