Cracker Barrel is bringing back its classic “Old Timer” logo after widespread criticism of a recent redesign.
The Southern-themed restaurant chain announced Tuesday, August 26, that it will scrap the minimalist gold shield and text-only design it introduced earlier this month. The decision follows strong backlash from customers and conservative media figures — including former President Donald Trump — who urged the company to return to its traditional branding.
The rebrand was part of a broader refresh aimed at modernizing Cracker Barrel’s image. However, the logo change was met with immediate pushback from longtime fans who accused the company of abandoning its nostalgic aesthetic. The controversy also rattled investors, with company stock dipping sharply in the days following the unveiling.
In a statement, Cracker Barrel thanked customers for their feedback and reaffirmed its commitment to the company’s long-standing values of “hard work, family, and scratch-cooked food.” The company confirmed the “Old Timer” logo — featuring the familiar image of a man resting beside a barrel — will remain central to its identity.
Former President Trump weighed in on the controversy, applauding Cracker Barrel’s decision to reverse course. “This will make customers happy again,” he posted on social media.
Company leaders noted that while not every new initiative will hit the mark, they remain committed to listening to both guests and employees as the brand continues evolving.
