NEW YORK, NY — It’s time to dust off the red hats and overalls. GameStop has announced a nationwide celebration for Mario Day (March 10), offering fans a chance to turn their fandom into “gold coins” in the form of store credit.
On Tuesday, March 10, 2026, any customer who visits a GameStop location while dressed as the iconic Nintendo plumber will receive a $5 store credit. The credit is valid toward any in-store item, though the company notes that “costume eligibility” is subject to the discretion of store employees.
A Quest for a World Record
While the $5 promotion is available nationwide, GameStop is planning a massive “warp zone” event in New York City. The retailer is officially attempting to break the Guinness World Record for the largest gathering of people dressed as Mario in one location.
To ensure the record is shattered, GameStop will provide a limited number of extra costumes for free to participants on a first-come, first-served basis.
Prizes and the “Next Level”
The stakes are high for those with the best costumes. Fans in New York who go above and beyond with their Mario attire will have the chance to win the highly anticipated Nintendo Switch 2.
Event Details:
- When: Tuesday, March 10, 2026
- Where: All GameStop locations (National Promo); Special Event in New York City.
- The Reward: $5 store credit for all costumed Marios.
- NYC Exclusive: World record attempt and a chance to win a Nintendo Switch 2.
Fans interested in joining the New York City event are encouraged to RSVP via the link in GameStop’s social media bios.
