WASHINGTON, D.C. — September 15, 2025 — The U.S. Department of Health and Human Services (HHS) is intensifying efforts to curb youth vaping, unveiling a new Youth Vaping Resource Guide from the Office of the Surgeon General on Monday.
Despite recent declines, e-cigarettes remain the most commonly used tobacco product among teens. In 2024, more than 1.6 million middle and high school students reported current use. Federal officials say the problem is fueled by an influx of illegal devices, with up to 85% of e-cigarettes and pods sold in U.S. retail outlets classified as unauthorized products.
Last week, HHS and U.S. Customs and Border Protection announced the seizure of 4.7 million unauthorized e-cigarette units—mostly from China—valued at $86.5 million. The joint federal operation in Chicago targeted shipments meant for U.S. retailers.
“Vaping directly threatens children’s brain development, mental health, and long-term well-being,” said HHS Secretary Robert F. Kennedy, Jr. “We’re acting now to protect the next generation.”
FDA Commissioner Marty Makary added: “American kids should not be getting hooked on addictive vaping devices — especially ones imported illegally from our adversaries.”
The new guide outlines steps for parents, educators, healthcare providers, researchers, and retailers to reduce youth access to vaping products. It emphasizes open conversations, school-based prevention, medical screenings, stronger enforcement, and more research on long-term health risks.
Dr. Stephanie Haridopolos, Acting Chief of Staff in the Office of the Surgeon General, called the effort a national “call to action” against what she described as a major health threat.
The announcement follows President Trump’s MAHA Commission Strategy Report, released September 9, which calls for expanded FDA enforcement and public awareness campaigns.
Youth vaping has been linked to nicotine addiction, worsened anxiety and depression, impaired brain development, and higher risks of cardiovascular disease. Illicit flavored products, often packaged with bright colors and marketed to mimic digital games, remain a major concern for regulators.
Young people seeking help to quit can text DITCHVAPE to 88709 or call 1-800-QUIT-NOW for free resources.
More information and toolkits are available at www.surgeongeneral.gov and the FDA Tobacco Education & Prevention Resources page.
