US – Walmart says that it is changing Black Friday this year and extending it to three events throughout November.
“Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said. “I’m really excited that this year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.”
Black Friday Events start first week in November (Deals begin online Nov. 4 with new deals in stores Nov. 7), Then Event 2 mid month (Deals begin online Nov. 11 with new deals in stores Nov. 14), and finally over the holiday for event 3 (Deals begin online Nov. 25 with new deals in stores Nov. 27).
“We’ve been very thoughtful as we planned this year’s event. By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates,” McCall added.
Customers will find incredible savings at Walmart outside of its “Black Friday Deals for Days” event. In addition to its everyday low prices, the retailer is offering Rollbacks on items across every department in stores and on Walmart.com all season long, giving customers even more savings as they check items off their loved ones’ wish lists.