PITTSBURGH & CHICAGO — November 2025 — Kraft Mac & Cheese is shaking up the Thanksgiving table this year with a bold new flavor: Apple Pie Mac & Cheese. This limited-time release combines two of America’s most beloved holiday dishes into one surprising and playful mashup.
To launch the flavor, Kraft teamed up with actor Jason Biggs—dubbed the “ultimate pie guy”—who brings his signature humor and nostalgia to the campaign. The partnership highlights the unexpected yet surprisingly harmonious pairing of creamy mac & cheese with the cinnamon and tart apple notes of classic apple pie.
“Apple Pie flavor is daring yet delicious, and is bound to be the talk of the Thanksgiving table this year,” Biggs said. “Mac & cheese and apple pie are both Thanksgiving favorites that bring everyone together. This flavor combo is unexpected, but it just works.”
The Apple Pie Mac & Cheese taps into a growing trend of sweet-and-savory flavor combinations. It offers the familiar creaminess of Kraft Mac & Cheese infused with the warm spices and tartness of apple pie, echoing the long-standing tradition of pairing cheddar cheese with apple pie in American cuisine.
Launching ahead of Friendsgiving and Thanksgiving gatherings, the limited-time flavor aims to create a memorable experience for families and mac & cheese fans looking for something adventurous this holiday season.
“This holiday season, we wanted to create a flavor that felt as playful and unexpected as it tastes,” said Cheryl Barbee, Communications Director for Kraft Mac & Cheese. “The Apple Pie flavor combines nostalgia and boldness, marking a fun innovation for 2025 and setting the stage for more exciting releases from the brand.”
Kraft Mac & Cheese Apple Pie flavor is available now on Walmart.com for $1.48 while supplies last. Fans can follow the brand on Instagram (@kraft_macandcheese) and TikTok (@maccheesebykraft) for more updates and holiday content.
