USA – Kroger is offering a free grocery pick up this season in celebration of its new brand transformation campaign that celebrates its love of all customers and associates, food-first culture and long history as America’s favorite grocer.
To celebrate the launch of the brand transformation campaign, Kroger is offering customers free grocery Pickup – generally a $4.95 fee – through January 1, 2020, making life easier for customers throughout the holiday season. Grocery orders can be placed on kroger.com
“Fresh and friendly underpin Kroger’s new brand identity because product quality and the total customer experience – across physical and digital – are key to bringing our brand promise to life,” says Mandy Rassi, Kroger’s vice president of marketing. “Kroger’s new brand celebrates our love of people and our love of food, cutting through the ‘sea of sameness’ that has beset grocery retail advertising for far too long. Having a more consistent and recognizable brand enables Kroger to stand out and engage our customers in an even more compelling way.”