USA – Coors light says to skip the cheesy Valentines traditions and spend the day with a fur-ever friend and the company will help your do that by waving adoption fees.
According to a press release Coors light will pay fees for 1,000 dogs adopted on February 4, 2020 to February 21, 2020.
“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”
Rules and stipulations here:https://markets.businessinsider.com/news/stocks/coors-light-wants-to-make-a-canine-your-valentine-this-year-1028872527