CIRCLEVILLE – Chipotle has been offering a queso dip for several years, but its first queso was kinda a flop. Some taste testers including myself that love queso and regularly go to Chipotle thought the company missed the mark on their queso. Well the company has decided to step up its game and offer a new dip ‘Queso Blanco.’
A test market for the new queso was launched in summer of 2019 in Dallas, Texas, Detroit, Michigan, or San Diego, California, and it passed taste buds, this week Chipotle started offering the dip nationwide.
@GemaniJ Queso 👏 Blanco 👏 Is 👏 Here 👏 and made with aged Monterey Jack, White Cheddar, and three different peppers. It’s smooth, has just the right amount of kick and is available nationwide tomorrow. #ChipotleQueso pic.twitter.com/kam70iLGDq
— Chipotle (@ChipotleTweets) February 26, 2020
According to the chain, its new queso is made with 13 “real” ingredients, including aged Monterey Jack cheese, tomato, garlic and white cheddar. For a spicier kick, serrano, poblano and chipotle peppers are also included in the mix. Unlike Chipotle’s previously released queso, the new version is supposed to be “smooth” and won’t get super gritty.
“Feedback on Queso Blanco in the test markets exceeded our expectations and it quickly became clear that we needed to give all of our guests access to this delicious queso,” Chris Brandt, Chipotle’s chief marketing officer, said in a prepared statement. “Our culinary team perfected a recipe of real, responsibly sourced ingredients.”
